21 Effective Ways to Hook Your Readers


Listen to the full audiogram!

As a content marketer of your own brand, the first few lines of your text are crucial in capturing the attention of your audience. These first lines are often referred to as 'hooks.' A successful hook not only grabs the attention of your readers but also encourages them to read on. It sells the value of reading the rest of your content. Here are some hooks that I’ve seen work time and again:

1. Personal Results

Sharing personal results attracts attention and can help build trust with your audience. It shows that you're not just talking the talk but also walking the walk. For example, "I’ve lost 31 pounds in the last 250 days. Here are my top 12 fat-loss tips."

2. Client/Customer/User Results

Similar to personal results, sharing the results of your clients, customers, or users can be an effective hook. It shows that your strategies or products work and can provide value to them. For example, "I made my client over $10 million during Black Friday Sale Weekend. Here’s how (so you can crush your sale next year)."

3. Relevant Questions

Asking a relevant question can pique the interest of your audience. People instinctively want to answer questions, and that’s especially true when the question is relevant to their desires. For example, "Want to start meditating but don’t know how? Then follow my stupidly simple 10-step system."

4. List Titles

List titles are easy to consume and give readers a bunch of different ideas to agree with, disagree with, or get value from. For example, "8 AI tools that will help you write better."

5. How-To Starters

How-to starters are simple and straightforward ways to engage your readers. They demonstrate that you can provide useful and actionable content. For example, "How to start a business in under 7 days (even if you have $0)."

6. Story Starters

Story starters can be a great way to engage your readers. People love stories, and they can be a powerful way to demonstrate your point. For example, "I built my SaaS from $0 to $100k/mo in under a year. Here’s how I did it (so you can do the same)."

7. If, Then

If-then statements can be a powerful way to hook your readers. They provide a clear cause-and-effect that can pique the interest of your audience. For example, "If you sleep less than 7 hours a night, read this."

8. Steal This

The idea of stealing strategies or business models can be intriguing to readers. It gives them the impression that they are getting access to inside information or a shortcut. For example, "You don’t need to think of an original business idea. Here’s how to steal one and make it your own."

9. Statistics

Statistics can grab the attention of readers as they provide factual information that can support your point. For example, "87% of content creators suffer from imposter syndrome. Follow this simple 7-step system to beat it."

10. Quickies With Optional Keywords

Quick hooks that are just two or three words long but use an alluring keyword can be effective. For example, "Underrated marketing advice."

11. Get X Without Y

This is a classic hook in the sales copy world. It promises to help someone get something they desire without having to do something they don’t want to do. For example, "How to lose 1 pound per week without giving up your favourite foods."

12. I Did The Hard Work For You

People want quick, easy, and affordable solutions. Telling them that you did the hard work for them can be a powerful hook. For example, "I spent $100,000 getting an MBA so you don’t have to. Here are the ONLY 14 business concepts you need to know."

13. Something 101

Sharing a basic tip about a certain topic can be a useful hook. For example, "Copywriting 101."

14. Sharing News

Sharing news often gets great engagement. For example, "I have some amazing news to share."

15. Bold Claims

People love bold claims. They attract attention and make people want to read the rest of the content to see if you can back your bold claim up. For example, "Artificial intelligence will put 30% of people out of work by 2030."

16. Surprise

Surprising hooks often work well as they provide a pattern interrupt and make people interested. For example, "Writing is a useless skill. Here’s why."

17. Pain

Calling out a painful problem that your audience is facing can generate interest. For example, "Waking up tired every day sucks."

18. Humor

Humor can be a great way to engage your readers. People enjoy laughing, and a funny hook can make your content stand out. For example, "How to go viral with ChatGPT: Manually create content about using ChatGPT to create content, but never actually use it."

19. Uniqueness

Uniqueness attracts attention. Find something unique about yourself or your offers and use that in your hooks. For example, "I’m a professional writer, but I haven’t written a word in years. Here’s how to build a writing career without actually writing."

20. Secrets

People are intrigued by secrets. Hinting at revealing a secret can attract a lot of attention. For example, "7 secrets that email marketing gurus don’t want you to know about (because if you did, you wouldn’t need to hire them)."

21. Give Me X & I’ll Give You Y

These hooks make the reader feel like they’re getting an excellent deal. For example, "Give me 3 minutes, and I’ll give you a system for falling asleep in under 5 minutes."

Bonus: Combinations

Often, the best hooks combine multiple hooking principles into one. The possibilities are endless, and you'll get good at blending these the more you write.


Using effective hooks will help capture attention on social media, blog posts, and more. Use these templates as a starting point to create engaging and captivating content for your audience.

The first few lines of your content can make or break your reader's interest. It's what we call a hook, and it needs to be effective enough to grab your audience's attention and encourage them to read on. With that in mind, here are some tried-and-tested hooks that will help you get your readers hooked:


Upgrading Women Media Group was founded by an immigrant woman-of-colour, mother of three who puts mindset over matter and kindness over frame