Founder. You are building the company.
Work with Rebecca For female founders raising capital
Ooh, you should meet this founder!
That’s the ultimate measure of founder branding success.
Not follower numbers, but this:
- An investor hears your name from someone they trust.
- A customer buys from you already understanding your value.
- An adviser knows exactly who to introduce you to.
That’s what we’re building towards.
For female tech founders building traction, taking their product to market or preparing to raise, from pre-seed to Series A.
Build your strategy with me. Execution is optional.
The point is not more content.
It’s about whether the people you need to influence hear what they need to hear to like and trust you.
Wonder why you’re burning out?
You are doing three full-time jobs.
Fundraiser. Raising capital, finding the right advisers, meeting the right partners and keeping investor relationships warm.
Brand builder. Staying visible, attending the right events, following up with the right people and knowing which opportunities are worth it.
All while running the business and caring for the rest of your life.
You don’t need another job. You need a brand strategy that makes the other two easier.
10–20×
Warm introductions
Warm introductions convert to a first conversation roughly 10–20× more often than cold outreach.
Gasimo · directional benchmark · 2026Background checks
PR specialist Stepan Burov argues that investors use search for background checks, and that an invisible digital footprint can make a founder easier to pass over.
Startups Magazine · 10 April 202675% / 77% / 76%
Values-based purchase decisions
Gen Z / Millennials / Gen X, respectively, in a 2021 US consumer survey by First Insight and Wharton’s Baker Retailing Center.
First Insight / Wharton · 2021The Brand Domino Effect
Imagine your brand doing some of the heavy lifting.
The right people understand what you’re building. They remember you. They have a reason to recommend you. Your next conversation starts further along.
Clear buyer journey
More warm introductions
Opportunities that fit
Not visibility for the sake of fame.
But authority that supports the business.
Unified brand. A clear commercial function.
Where do you want to be in the next 12 months?
Lower your CAC
Clarify who you serve, the problem worth solving and why your approach deserves attention. Build a community with founder-led messaging and lower your customer acquisition costs.
Look for qualified conversations, relevant enquiries and opportunities influenced by your content. Not just impressions.
Raise your capital
Connect your founder story, market insight and traction into a coherent public narrative. Decide which events are worth attending, what to share, with whom and when.
Look for relevant relationships that move you closer to your goals. No more time and energy wasted on wishy-washy conversations.
Direction before distribution
A brand your team can actually run with.
Positioning
What you should be known for, who needs to know it and how your founder brand supports the company.
Messaging
Your point of view, signature themes and evidence. A clear story that sounds like you, not a generic startup announcement.
Cadence
A realistic rhythm of channels, formats and priorities that fits your capacity and your next milestone.
You keep control of the execution.
I help you make the strategic decisions.
Choose your level of support
Always start with a strategy.
The route from where you are to where you want to be, overcoming what’s in the way.
Strategy first
Founder Brand Strategy Session
£500 / one-off
For founders who want expert direction, then plan to manage their own cadence using AI or their team.
- Diagnose the gap between your current brand and your GTM or fundraising goal.
- Work through audience priorities, positioning and founder messaging.
- Identify content themes, channel priorities and a realistic cadence.
- Agree the next steps and the support that makes sense for you.
Get £250 cashback if you book a three-month retainer.
Discuss my founder brandThe discovery call is a fit conversation. The paid session is where we work on strategy.
You have the strategy. You need hands.
Founder Visibility Assistant
£750 / month
Practical implementation support for founders with an agreed direction and content to work from.
- Repurpose your supplied content.
- Edit short videos and podcast clips.
- Format and schedule social posts and newsletters.
- Create basic assets using your existing brand.
- Monthly content administration check-in.
- One primary platform and one supporting channel.
Does not include brand strategy, original ghostwriting, PR or media pitching.
Explore implementation supportYou want strategy and execution.
Founder Visibility Manager
£2,000 / month
Rebecca-led direction with the Upgrading Women team helping turn it into consistent founder visibility.
- Founder positioning and narrative.
- Monthly strategy session with Rebecca.
- LinkedIn thought leadership and original ghostwriting.
- Newsletter strategy and production.
- Content planning, editing, design and scheduling.
- Profile and biography optimisation.
- Speaking and podcast positioning.
- Targeted opportunity research and outreach.
- Monthly performance and opportunity review.
Free masterclass
A great product still needs a story people understand.
Start with the decisions behind effective founder visibility: who you need to reach, what they need to understand and how to build a cadence around a real business goal.
Learn how to separate customer-facing messaging from investor-facing messaging, give your AI better direction and avoid posting for the sake of posting.
Find my next masterclassBrowse the Upgrading Women events calendar on Luma and register for an available founder brand masterclass. Session times and joining details are listed with each event.
Meet your strategist
I’m Rebecca Leppard. I’m an entrepreneur too, not just a social media girlie.
I’ve entered pitch competitions, endured rigorous months of fundraising and attended summits throughout the year. I know founders have competing priorities, so let me take this one off your plate.
I had to build my own founder brand from scratch when I moved from Indonesia to England with no network. Since then, I’ve done the same for a number of female founders and investors. I want you to be next in my portfolio.
Before you book
A few useful answers.
Can my own team or AI execute the strategy?
Yes. That is a core route for this offer. We work on the direction, messaging and cadence. You can manage production and publishing yourself, use your existing team or discuss optional support from ours.
Is this pitch deck writing or fundraising advice?
No, but we can offer those as an additional service.
Do you guarantee leads or investment?
No. We can make the messaging, priorities and execution clearer. Commercial and fundraising outcomes depend on your business, market, offer and follow-through.
How does the £250 cashback work?
Book the £500 strategy session, then receive £250 cashback if you book a three-month retainer. The applicable retainer and cashback arrangements will be confirmed in your proposal before you commit.
Stop publishing content to the void.
Let’s strategise what needs to change to actually move the needle.